Amul Turns Ronaldo’s Coco Cola Snub Into Ad Campagin

-CB Edit Desk 

Amul’s witty camping on on Ronaldo’s Coca-Cola snub is now a viral social media advertising campaign, reproted by The Mint. Two of the world’s best-known drinks brands have felt the viral ripples caused by simple gestures from Cristiano Ronaldo and Paul Pogba.

Attending a Euro 2020 post-match press conference, the Portugal striker Cristiano Ronaldo removed two bottles of Coca-Cola kept in front of him and asked people to drink water.  Ronaldo has 299 million followers on Instagram alone.

R S Sodhi, MD at Gujarat Cooperative Milk Marketing Federation(GCMMF) tweeted an ad with the Amul girl that said “Not bottling one feelings.”

Coca-Cola lost $4 billion in market value as stock prices dropped 1.6% as they went from being worth $242 billion to $238 billion.

Fevicol, which manufactures adhesives, also created a cheeky ad campaign that said: “Na bottle hategi, na valuation ghategi (Neither the bottles will move nor will the valuation drop).”

Manchester United Paul Pogba on Tuesday moved a bottle of non-alcoholic Heineken NV beer out of sight when giving a press conference at the UEFA Euro 2020 tournament, where he’s representing France. Pogba’s move came just hours after Heineken had quipped about Ronaldo’s preference for “agua” on Twitter.


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