Amul Turns Ronaldo’s Coco Cola Snub Into Ad Campagin

-CB Edit Desk 

Amul’s witty camping on on Ronaldo’s Coca-Cola snub is now a viral social media advertising campaign, reproted by The Mint. Two of the world’s best-known drinks brands have felt the viral ripples caused by simple gestures from Cristiano Ronaldo and Paul Pogba.

Attending a Euro 2020 post-match press conference, the Portugal striker Cristiano Ronaldo removed two bottles of Coca-Cola kept in front of him and asked people to drink water.  Ronaldo has 299 million followers on Instagram alone.

R S Sodhi, MD at Gujarat Cooperative Milk Marketing Federation(GCMMF) tweeted an ad with the Amul girl that said “Not bottling one feelings.”

Coca-Cola lost $4 billion in market value as stock prices dropped 1.6% as they went from being worth $242 billion to $238 billion.

Fevicol, which manufactures adhesives, also created a cheeky ad campaign that said: “Na bottle hategi, na valuation ghategi (Neither the bottles will move nor will the valuation drop).”

Manchester United Paul Pogba on Tuesday moved a bottle of non-alcoholic Heineken NV beer out of sight when giving a press conference at the UEFA Euro 2020 tournament, where he’s representing France. Pogba’s move came just hours after Heineken had quipped about Ronaldo’s preference for “agua” on Twitter.

 

Related Posts

Leave a comment