Dindigul Thalappakatti Launches First Outlet in Udumalaipettai

-Press Release 

Carrying the Thalappakatti Legacy forward, Dindigul Thalappakatti launched their first outlet in Udumalapettai, Palani Road on 12th February 2021.

“We are happy to open our first outlet in Udumalapettai. The brand is known by its consumers for its lip-smacking biryani and veg and non-veg dishes with great service for the last 65 years. With 80 outlets already in India and overseas, we are planning to add 3-4 stores every month in the next fiscal,” said Mr Arvind Iyer, Chief Business Officer, Dindigul Thalappakatti.

The Thalappakatti Biriyani Hotel’s roots can be traced all the way back to 1957. Founded by Mr Nagasamy Naidu under the name Anandha Vilas Biriyani Hotel in Dindigul. He always wore a turban called THALAPA (a traditional headdress), which over the years became synonymous with his brand and cooking styles, leading him to earn the nickname “Thalappakatti Naidu” which would eventually become the name of our brand and restaurants.

Right from the beginning, he always emphasized taste and ensured that the Biriyani made at his hotel was both delicious and unique. This was achieved and still is by a meticulous selection of ingredients prepared from quality masala products. Biriyani was prepared using superior quality Seeraga samba rice, known as Parakkum sittu and meat obtained from top-class breeds of cattle, particularly found in the famous cattle-markets of Kannivadi and Paramathi.

The unswerving nature and mouth-watering taste of Thalappakatti Biriyani can be attributed to the fact that all the ingredients were prepared by Thalappakatti Naidu himself and took great care in doing so. He also prepared a palatable dish to know as “Dalcha” (a useful combination dish with Biriyani) by making use of mutton bones and adding vegetables like brinjals, potato, thoor and dhal to it. Despite its roots going back 50 years, his cookery style and secrets passed down to his family members are followed strictly meticulously and have ensured that the “Thalappakatti Biriyani” taste remains unchanged.

High quality and taste are of prime importance, and because of this our brand of Biriyani and other food products have attained widespread popularity all across South India. There are numerous articles published in different journals about our Biriyani and other food products. As a result of our efforts, the word “Thalappakatti” for a common man in South India today refers to High-Quality Biriyani.

Politicians, former Chief Minister of South India and South Indian cinema legends have all experienced the flavour of Thalappakatti Biriyani. The Great South Indian cinema Legend Sivaji Ganesan who on visiting his farmhouse at soorakottai would always stop at Dindigul Thalappakatti Biriyani without fail.

Thalappakatti Biriyani has been delighting people from the rich to the poor for the last 50 years, and the journey goes on.

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