Yumlane launches New Range of Ice Creams on Consumer Demand

Press Release

Backed by popular demand, Yumlane has announced the launch of its delicious ice-cream range for their consumers in Bangalore and Pune. The cloud kitchen-based food brand platform’s ice-cream range will enable consumers to choose from over 15flavours of single-serve, indulgent and low-calorie range of ice-creams. The exciting assortment is packed with flavours like Yumlane Hot Chocolate Sundae, Low-Calorie Chocolate Ice-cream, MaggaiPaan, Hazelnut with A Twist, Pink Guava, Salted Caramel, Alphonso among other delicious offerings.

Hitesh Ahuja, Co-Founder and CEO of Yumlane said, “We are delighted to launch Yumlane ice-creams after the success of YumlanePizzas. The Ice-cream range has been curated keeping in mind the Indian taste palate and balancing diet sensibilities and taste so that consumers can choose without hesitating about health and other dietary preferences. Today, every consumer demographic group looks for healthier options yet don’t mind indulgence which is portion-controlled.”

He further added, “Our customers have always relished our Pizzas and keep telling us new products they would like to try and we felt Ice-cream / Sundaes has traditionally been FMCG & QSR brand formats and would like to bring more options to the customers’ doorstep.”

In India, youth under 26 years old account for 53% of the population, making them the key demographic for the ice cream and frozen dessert sector. Although the Indian population seeks out indulgences, more consumers are becoming aware of the pitfalls of consuming high fat and high sugar content. That is why food brands are innovating to create products that consumers can opt for while staying on the course of their dietary journeys. Similar consumer insights and innovation in the ice-cream space led to Yumlane launching a range that consumers can consume guilt-free.

Backed by the ideology of providing indulgent and affordable offerings, Yumlane has seen a huge customer repeat order in their presence across Bangalore and Pune. In fact, the cloud kitchen platform ran uninterruptedly all days throughout the 120+ days of the lockdown.